Kasteel - Event & festival activations

Belgian beer brand

Kasteel Cubes

During the summer of 2025, the Kasteel Cubes were present at numerous festivals. Metal cubes measuring one cubic metre were used to create various modular structures, each decorated with stickers in the style of a specific Kasteel beer. For example, there was a Kasteel Rubus Framboise Instagram spot at Dranouter and Hype'O Dream, among others, a Kasteel Rouge ball pit at the Keizer Karel Cup and Bomboclat Festival, and a Kasteel Tropical arch at the Summer Music Festival. Kirsten Graphic Design was responsible for the visual design and stickers for each setup.

The strength of the Kasteel Cubes lies in their flexibility: they can be combined in endless ways and adapt effortlessly to different locations and target groups. They remained popular in winter too, with a Kasteel Rouge 0.0 igloo at the Christmas market in Brasschaat, among other things. For each configuration, the branding was consistently extended and tailored to the setting. Several striking setups are also planned for 2026.

Realisation within the design team of Kasteel Brouwerij Vanhonsebrouck.