More visuals, greater experience
For Bierkasteel, the event location within Kasteel Brouwerij Vanhonsebrouck, I redesigned the event brochure that is given to potential customers. The brochure is aimed at both private individuals, for weddings, communions and private parties, and professionals looking for a location for team building, information days or company parties.
The existing brochure was heavily text-oriented and contained little and small visual material. In the new design, that balance was deliberately reversed: images were given a central role. By working with large, atmospheric photos, it immediately becomes clear which spaces are available and what experience Bierkasteel can offer. The text was reworked and clarified where necessary, but remains supportive of the visual narrative. As a result, the brochure is not only informative, but above all provides a clear and attractive picture of the possibilities and atmosphere of the venue.
