Xeon, a manufacturer of car maintenance products, regularly launches new products. Times change, so do technologies and so do product compositions. New products also require new product labels. Xeon has a clear corporate identity within which the labels can be created. Product packaging varies from small formats of 30 ml to large formats of 5 L for wholesalers. This ensures that a wide range of different labels are made up, which still need to be consistent in terms of design. The consistency of the label design makes the brand easily identifiable on shop shelves.