Westpark is one of the first carbon-neutral shopping parks in Europe. Blue and green were chosen as the basic colors because they fit the vision of the complex. Westpark is progressive and modern, as is the logo. The logo contains the "W" of "Westpark", the "V" of "Veurne" and simultaneously depicts a shopping cart, with the handle on the left.
Westpark is an elegant and informal park. The logo contains predominantly round shapes because Westpark is very flexible. It is easily accessible, contributes to nature with its water-permeable parking lot, provides employment, etc.