For Kasteel Rouge, I designed a clothing collection that deliberately departs from traditional promotional merchandise. No large logos or eye-catching branding, but high-quality garments that you’d be happy to wear even outside the context of the brand. The collection is aimed at a young audience and translates Kasteel Rouge’s distinctive style into a contemporary clothing line with subtle references to the brand.
Kasteel Rouge - Clothing
Belgian beer brand
By using small embroidered details, playful slogans such as ‘Talk Rouge to me’ and ‘No drama, just Rouge’, a few illustrative eye-catchers in a trendy style and a limited colour palette, the link to Kasteel Rouge remains recognisable without being overpowering. The result is a premium collection sold via the online shop that feels like a genuine clothing brand, rather than traditional branded merchandise.
Photos: Videofy
Realisation within the design team at Kasteel Brouwerij Vanhonsebrouck
