Parking with license plate recognition
4411 is the largest parking app in Belgium and has partnerships with a wide range of major companies. The app started as a payment tool for street parking but has evolved into a mobility app that offers much more.
To offer payment for off-street parking as well, 4411 partnered with Q-Park, which owns more than 50 parking garages in Belgium. These garages use number plate recognition to allow entry and exit. 4411 created an integration with Q-Park that enables users to drive in and out without taking a ticket or stopping at the payment terminal. As the number plate is recognised, the app receives information about the parking session and payment is made automatically through the app. To launch this brand-new functionality, a campaign was created.
